Forget grass stains and pre-frayed jeans. Japan has brought us the newest fashion accessory, jeans that have been chewed on by lions, tigers and bears (oh my!).
The fashion label is called Zoo Jeans, and their
gimmick design idea is to allow the animals of the Kamine Zoo in Hitachi City to chew on the material, before sewing them into their final, fashionable form.
“Zoo Jeans are the only jeans on earth designed by dangerous animals.”
The goal is to help revive the zoo, so the animals are chewing and ripping to earn their keep.
“The wild rips and tears in Zoo Jeans have been created with pure animal instinct.”