For 50 years, Yves Saint Laurent Beauty has explored the complexities of femininity. A flash of audacious lip colour, a rock and roll eye, an immaculate, signature glow and a last minute dash of scent – all have combined timeless luxury with exhilirating modernity.
In today’s fast-paced, digital world, individuality, experimentation and a fearlessness tempered by self-awareness are what define truly iconic beauty.
As a musician, photographer, a model and a compelling woman empowered by her numerous talents, 24-year-old Staz Lindes encapsulates the very essence of 21st century beauty, so it’s a no brainer that YSL has made her their new makeup ambassador.
Born in Lond, “spotted” in a Santa Monica bowling alley, now a resident of L.A., Staz is the daughter of Dire Straits guitarist, Hal Lindes – and a member of riot girl band, the Paranoyds. Music runs through her veins, defines her style and guides her love of leather jackets, vintage military wear – and unashamedly bold lip and eye looks.
#YSLBREAKINGNEWS! Please, welcome to the YSL BEAUTY family….(drum roll)…STAZ LINDES, our new MAKEUP AMBASSADOR! Rock musician, photographer, model and the symbol of the Millenials—smart, sassy, classy— @yostazyo is our new beauty icon. #yslbeauty #dareandstage #makeup #stazlindes #newambassador #beauty #breakingnews
Classic yet cool with pillowy lips to die for, Staz kicks ass and is a true representative of strong feminity today. “The great embodiement of the brand – brilliant artist, true to herself and a symbol of her generation” said Stephan Bezy, International General Manager of the brand.
“During my high school years, I’d copy the style of French actresses from the ’60s – the very actresses that M. Saint Laurent had dressed. So I’ve always felt a natural affinity with the brand. To me, Yves Saint Laurent Beauty is youthful, cool, edgy and luxurious – I couldn’t be more excited to be joining it as an ambassador for their make-up”.