As I was growing up I remember my mum doing various jobs to help make ends meet and support us five kids. As the youngest of those five I never knew whether she did it out of financial hardship or because she needed a creative outlet. Before I was born she had a home business designing lingerie for plus sized women, because the market served that area just as bad 30 years ago as it does now.
Being a parent is one of the hardest jobs in the world, so if you decide to drop another job on top of that you’re a super mum. But what do these women look like and what are their habits? One thing for sure is that they work hard. According to a survey by 99designs mum entrepreneurs typically start their businesses after their child hits school age, overwhelmingly serve as the household’s primary caregiver, regularly put in a “second shift” after kids go to bed, and are more likely to sacrifice working out and socializing with friends over missed family time. They are also significantly less likely to raise outside funding for their venture than male parent entrepreneurs, but often have the support of a network of fellow entrepreneurs.
The survey polled more than 1,290 male and female business owners with at least one child under 18 from US, Europe and Australia about various aspects of their business and personal lives.
Since mothers day is incoming we wanted to put a special focus on the ladies. These women don’t just provide for their own family, but for 50 million other people as new jobs are opened up by their drive to run a business.
“Female-owned businesses account for 30 percent of privately held companies in the US, and these companies are expected to create more than 50 million new jobs nationwide by 2018. A growing number of these startups have a mom at the helm, and we wanted to take a closer look at just who these hard-working mom entrepreneurs are and how they do what they do,” explains 99designs Chief Marketing Officer Pamela Webber.
“Overall, what we see is that the picture of the long-suffering working mom stereotype doesn’t necessarily apply across the board. While a good proportion of women sometimes feeling guilt, it’s interesting to see that neither sleep nor family time seem to be getting sacrificed for their entrepreneurial pursuit. It could be that entrepreneurship is actually much better for working moms than traditional corporate jobs because of the greater flexibility. We’ll have to look at that comparison in the future.”