Ashley Graham’s Fierce New Activewear Campaign Just Proved That Healthy Is The New Skinny

A couple of weeks ago Nike had the entire internet gushing over a new sports bra campaign that featured beautifully curvy models, with fans praising Nike for finally releasing a campaign that is inclusive, relatable and diverse.

Following suit, the newest Nola Activewear campaign is quickly becoming the talk of the town and is being praised for proving that you don’t have to be skinny to be healthy, fit and athletic.

Work Out. Go Out. Hang Out. ⚡️ Discover new NOLA Activewear! #additionelle #whatmovesyou

A photo posted by Addition Elle (@additionelle) on

The campaign that features  Ashley Graham, along with other curvy beauties Jordyn Woods and Kristina Yeo, promotes a new plus-size collection from Addition Elle.

The collection features leggings, sports bras, and printed tops, all designed specifically to cater for women with a wider range of body shapes, who may not fit the bill of the traditional #fitspo girl.

While fans are loving the collection, the real talking point is that the campaign sees Graham, Wood and Yeo actually doing athletic activities, such as basketball, tennis and running.

Turns out you don’t actually have to be skinny to get your sweat on. So glad the fashion industry has finally cottoned on to what the rest of us have been thinking for years!

Read next: Plus-sized Model Ashley Graham Is Being Skinny-shamed Over This Controversial Photo

Image Credits: Instagram


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