New Zealand fashion has come a long way over the past 30 years. Once a small, painfully slow industry, the past few decades have seen the local fashion industry explode with growth and many talented new designers emerge.
With New Zealand Fashion Week taking the nation by storm last week for its fifteenth fabulous year, we took a few moments to scope out some of the best upcoming local fashion brands to gain some insight into where our small, but vibrant fashion industry is headed.
If there’s one thing I love, it has to be a good pair of earrings. And when those earrings involve bold pops of colour and fun textures – well that’s even better.
Enter Jessie Xie, an urban planner by day and jewellery designer by night. After struggling to find the perfect pair of earrings, Jessie decided to try her hand at making her own, and after she realised that there was market demand for her creations, she decided to start her own small business selling beautiful tassel earrings to women locally, naming it Tassels By J.
“I’m a lover of DIY and I’m constantly looking for new projects to take my mind off my usual work,” Jessie told us. “I would occasionally see these tassels earrings out and about but I couldn’t seem to find them in the colour or size I wanted. Turns out there are many girls out there that had the same problem and that’s when I had my eureka moment ! I wanted the perfect pair for myself and it was a no brainier that I made the perfect tassels available to those searching too.”
Using the highest quality locally sourced materials, Jessie provides her customers with the opportunity to customise their own earrings, committed to producing a product that each customer will love. We took a few moments to catch up with Jessie to find out more about the up-and-coming local jewellery brand that every It-girl will be wearing this summer.
How are Tassels By J earrings made?
What are Tassels By J earrings made of?
“My earrings are simplistic, they consist of three elements; silk-thread (1 long thread per tassel – I like to keep it in its natural form as much as possible), jump ring and nickel free earring hook.”
Do you have any plans to expand the range?
“Of course ! I’m loving the winter shades, but rest assured that summer will be filled with a range of new fun colours! Also, I’m looking into statement tassels for a limited edition range.”