As the difference between how women are told to look and how we really look widens, a body positivity has become a huge movement for women has sparked up all around the world. Swimsuitsforall’s latest campaign embodies that movement, employing the talents of plus-sized model Ashley Graham, who recently appeared in the 2016 edition of Sports Illustrated Swimsuit issue along with generous a line-up of curvy, sexy women to show off what body positivity really means – by challenging the ‘thigh gap’.
For the last few years, our feeds have been dominated by the growing obsession by young women to maintain their thigh gap, but this campaign is having none of it. “Mind the gap, or don’t mind the gap – who cares?” the brand said, starting the hashtag #MySwimBody to encourage readers to post on social media their own body positivity pictures. In only a few hours since the launch of the campaign, the tag has already been used on Instagram over 5000 times. Graham says the tag promotes self-confidence and inclusiveness. “The #MySwimBody idea means, to me, that anybody has a swim body no matter what age you are, race you are, gender, or size—you can have a swim body,”
The campaign targets women that are specifically NZ size 14+, and even though it is a bit chilly to get the togs on, it still is relevant to young girls who feel the constant pressure of the thigh gap not only from online sources and celebrities, but also from their peers. It is an incredible act of bravery on the part of these models to let young girls know it is okay to be body positive, even if you are not a size 10.
“There has only been one standard of beauty for so long within the fashion industry. There has always been a small lane that we as curvy women have had. Now fashion is finally caught up. Now, it’s getting wider and wider because a lot more women are asking for it.” Graham told People magazine.