For some, throwing money around is an easy way to make their team feel valued. While money is a great motivator for many of us, it can only do so much. To ensure your team works to their greatest capacity, it’s important to ensure they feel valued around the clock (not just on payday).
Empowerment means giving employees the chance to stand up and be counted, by giving them the tools to be successful. As the proverb goes “Give a man a fish and you’ll feed him for a day. Teach a man to fish you’ll feed him for a lifetime.” Empowerment isn’t a simple process, as it requires a continuous commitment to employee development, by helping employees learn from their successes and failures. But empowerment should be a part of every business’ culture. With the right tools and the right environment, employees are more likely to take ownership of their work and be more engaged in the success of the business.
Assigning an employee a challenging task, and putting your trust in them to see it through can generate a lot of trust. It tells the individual you know they’re capable of doing a great job. It also removes some of the monotony employees can end up feeling after working in one place for an extended period of time, giving them greater job satisfaction and a reason to push themselves. Understanding the strengths of your team can give you a great vantage point for assigning tasks and getting the best results for your business.
- Get to know your team and relate to them
Everyone has something to offer. By taking the time to get to know your team, you’ll be better positioned to get the most from them. Talking to your employees as individuals and learning about their lives outside of work provides opportunities for connecting with and relating to them. By opening up about yourself, you’ll also remove some of the hierarchy of the company, generating trust and helping your employees feel secure.
- Go above and beyond for them
People have a lot going on, so it’s important to make an effort with your staff. In doing so, you will gain a greater understanding for what motivates them and the other forces in their lives. A great leader should keep their eyes open for ways to help employees with any issues, both personal and professional. Supporting your employees (within reason) creates loyalty that’s hard to break and invaluable in a business relationship.
- Recognise & Celebrate
While it’s important to celebrate the milestones and successes of your business, it’s also worth celebrating the smaller, more personal successes of your team. Celebrating individual staff’s achievements, anniversaries or personal successes is a huge motivator for them to push themselves further. It’s also worth celebrating employees who perhaps didn’t achieve the results they intended, but pushed themselves or learnt a valuable insight. This creates a culture of innovation and empowerment, which in turn encourages staff to work toward achieving bigger and better things.
Financial motivation doesn’t work for everyone, and it’s important to create an environment where employees feel valued, rewarded and recognised. Valuing your employees with things other than money will generate loyalty, drive and success, resulting far greater benefits for you and your business.
Richard Conway is Founder & CEO of Pure SEO.