When running a business, it’s easy to focus on day-to-day tasks and get wrapped up in what’s happening right here, right now. But can you create a truly successful business if you’re only able to view it from one angle?
Stepping back and getting a more holistic view can help mitigate problems before they arise and can ensure your business is running at its full potential. So, how do you work for your business as opposed to working in it?
1. Step Away – Take the time to step back and do other things. Attend conferences, events and other opportunities that arise. You never know who you might meet and what wisdom they may impart. Additionally, stepping away gives you time to breath and refocus on what is important, rather than sweating the small stuff.
2. Delegate – Often a CEO is a bottleneck to a business, wanting to (and sometimes believing they must) have their hands in many pies – delegating will not make you any less of a business woman. In fact, by delegating you may be able to focus on what you’re best at, leaving the rest to the experts around you, which leads us to the next point.
3. Hire people better than you – If you’re confident in the people you are delegating to, it’s much easier to entrust parts of your business to them. From my own experience, when I had confidence in the people that worked for me, those parts of the business thrived and we were better positioned to manage any risks. This meant the company grew much faster than when I was trying to be the master of all things and gave me more time to spend with my family and friends.
4. Get outside help –While it’s great to have people internally who are able to help you manage your business, it’s equally as important to have outside help. As the proverb says ‘a problem shared is a problem halved’. There’s no one better to share problems with than a mentor or business advisor who you can bounce ideas off, and can help you look at your business from a fresh perspective.
5. Don’t hide – If things are going wrong, identify them quickly and deal with them directly, because letting them fester can destroy a company. Having a great board will help with this; they are there to advise and help you make decisions, meaning the world doesn’t have to sit on your shoulders. It’s worth ensuring your management report shows everything; the good and the bad, in order to give the board a clear idea of what’s going on.
6. Play to your strengths – A lot of people spend a large amount of time trying to improve areas where they are weak, which can lead to a lot of time wasted. Focusing on what you love means you’re more likely to excel and increase your productivity. It’s much easier for businesses to focus on their strengths if they have the right people around them.
To advance your business, it’s worth embracing the people around you, playing to your strengths and looking for opportunities to get a holistic view of what’s going on. You never know what you will learn – and business is likely to become a whole lot more interesting and enjoyable for you!
Richard Conway is Founder & CEO of Pure SEO.