Earlier this year H&M announced they would be with British label Erdem for their next designer collab. On October 18, in Los Angeles, the collection was brought to life with stars such as Zendaya and Kirsten Dunst wearing the gorgeous new pieces.
The ERDEM X H&M Collection is a floral dream. Erdem are well known for their romantic dresses and intricate blouses and this collaboration brings in all of those aspects. The best thing is it’ll be available in New Zealand H&M from November the 2nd onward.
The launch of the collection saw the historic Ebell women’s club in Los Angeles transformed into an English botanical garden. There was even a special performance from Grimes.
The collection also has an incredible campaign video directed by Baz Luhrmann, who is well known for The Great Gatsby and Romeo and Juliet. The campaign video is titled “The Secret Life of flowers”, and is set in a grand country mansion with a cast of models and actors. While it’s only around four minutes in length, this piece feels like its own little movie!
Pieces from the Erdem X H&M collection are used throughout the video to define characters and propel the narrative.
We can’t wait to get our hands on the full collection!