Three years ago Bonnie Howland, 21, decided she wanted to create a beauty product that would be sustainable, ethical and change the world in the process. This month her dream finally became one step closer to reality. With the launch of a Kickstarter campaign for her brand Indigo + Iris.
Indigo + Iris aim to raise $75k to officially place their first makeup product by the company onto the market. This product is a mascara named ‘Levitate’.
The difference that sets this beauty product apart from the rest is that 50 per cent of the profits from the Indigo + Iris foundation will support charitable causes. The first cause will be the Fred Hollows Foundation (NZ) who are curing avoidable blindness in the Pacific.
Founder of Indigo + Iris, Bonnie, said the idea was to create the best possible product with as much positive impact at the same time.
“We see this as the future of business. We’ve got the best quality mascara available (made in Milan, after seeing over twenty different manufacturers), but we’re also having a huge impact working with the Fred Hollows Foundation. For us that’s the dream.”
So far there’s been a lot of interest in the product. One of the most exciting opportunities being the launch of the brand onto the worldwide market at New York Fashion Week 2018. However, this will rely on the Kickstarter campaign succeeding.
In 2017 Bonnie brought in CEO, Hannah Duder, 25. Since then they worked together to create the Kickstarter campaign. By donating to their campaign there’s a combination of rewards and offers including pre-ordering ‘Levitate’.