GAP is receiving a lot of criticism over their latest promotional email. Consisting of a boy dressed to be “the little scholar” and a girl dressed to be “the social butterfly”, this is pretty much some classic old and pedestrian sexism that have got the people infuriated. Spotted first by @PsychScientist, this type of marketing is not so acceptable in this day and age where we’re constantly trying to promote equality.
— Andrew & Sabrina (@PsychScientists) July 31, 2016
Gap spokesperson LIz Nunan told Glamour, “Gap brand has always stood for individuality, optimism and creativity… Our intentions have always been to celebrate every child.”
Note: ‘Einstein’ was spelt wrong on the boy’s shirt.
— S-A Somerville (@S_A_Somerville) July 31, 2016
— chi onwurah (@ChiOnwurah) July 31, 2016
@UKGap Can you confirm this line "Presumably it was some (boy) genius who got that wrong." Is your marketing dept all male?
— irfinch (@_afinch) August 1, 2016