ASOS revealed that they’ve sold 300% more in one particular item than last year. Can you guess what it is? It’s bodysuits! “We’re having success across all colors, fabric bases, styles, and sizes,” ASOS design director Vanessa Spence told Glamour, adding that there are pieces that sell out with shoppers from all around the world.
“We have new fabrics and details typically associated with tops that we’re experimenting with, but we’ll continue selling the classic bodies too.”
While it’s a skimpy summer wardrobe staple on the Northern hemisphere, they’re also working on how to translate to fall and winter.