Sneakers are having a moment, and by moment I mean they are the only shoe that anyone is wearing at the moment. From festivals to nights out, everyone is donning their Stan Smiths or Nikes and embracing that sneakers are the it-shoe.
Adidas and Nike are definitely leading the pack, which was shown in a Lyst report. The underdog, however, was Puma. With celeb endorsements like Rihanna, Kylie Jenner and Cara Delevingne, the brand is fighting back.
Puma’s latest design might even see them up there with Nike, in my opinion at least.
For this season’s Do You campaign, which is a follow up from last year’s which featured Cara Delevingne, the brand has joinced forced with the New York City Ballet to create the Puma Swan Pack collection. That’s right, think tulle, ribbons, bodysuits and sneakers that are beautiful and practical.
Let’s be honest, we have all dreamed of being ballet dancers.
The range is available worldwide today, so apologise to your boss and take a long lunch time that involves a lot of shopping and plieing.
Don’t believe me that is it is beautiful as it sounds, seriously I am already obsessed.
The best part – ribbon laces
The range just keeps giving
Image Credits: Instagram – Puma