How To Get On Board With The Latest Brow Trend

Whether you are a beauty obsessive or prefer to keep it natural you will know that a bold brow is in, and doesn’t look like it is going anywhere. Lily James, Cara Delevigne and Lily Collins are a few of our bold brow inspirations, all of whom believe bigger is better.

Don’t worry if you over plucked in the ’90s or were simply born with a thinner look, there is plenty you can do and use to get a bolder brow. This is important, because it is all about the au naturel look this season – even if you need a helping hand to bolden your brows a little…

The new wave of brow trends is veering away from the highly-defined opaque look via the use of pomades. Instead, we’re going strongly in a direction that enhances our natural ‘untouched’ arches. The best types of formula to achieve this light and fluffy effect are fibrous brow gels with a tint to help thicken the density of your hairs. Use a clear brow gel to brush the odd strays up and add some texture and hold.

Jane Iredale, Purebrow® Brow Gel is perfect for defining what you have, while adding a little extra thickness.


Get well-groomed brows that look and feel natural.