Let’s be honest, ever since athleisure wear became appropriate to wear outside of the gym our lives have been a little better. Now, our addiction to comfort can help improve our environmental footprint.
A while ago Adidas announced they were releasing sneakers made from re-purposed ocean waster, and the shoes are here! Raise your hands in the air and clap for Adidas because this news is awesome.
Adidas has partnered with Parely for the Oceans, which is a non-profit organisation that is dedicated to reducing the plastic in the oceans.
The UltraBOOST Uncaged Parley are turning the problem around, “The threat into a thread.” Parley ocean plastic from the Maldives was used to create this shoe, with the upper reusing 11 plastic bottles. The lace, heel cap base, heel webbing, heel lining and sock liner cover are all made of 100% recycled pet.
Keeping true to Adidas high performance, the 95% Parley Ocean Plastic™ joins the ultraboost™ sole.
Global Citizen reported that Adidas hopes to produce 1 million pairs of the sneakers, using 11 million plastic bottles and cleaning up the environment in the process. Go Adidas! With the amount of Nikes you see walking down the main streets of Auckland it can’t be hard for this to catch on and sell out.
Adidas group said on their website that they have a ‘responsibility to look after the environment, both for today and for future generations’ and these shoes and the partner ship with Parley is a great start.
It is no secret that plastic is damaging the ocean and there isn’t a whole lot of time to waste when it comes to looking after the ocean. It is estimated that 5.25 trillion pieces of ocean plastic are breaking down in the oceans right now … As if we needed another excuse to go shopping (while saying no to plastic bags!). The shoes are rumored to be selling for $220US.