This New Social Media Campaign Is Taking Charge Of The Lack Of Diversity In Fashion

Instagram is without a doubt one of the greatest platforms to get your message across. With hashtags and regrams, plenty of movements have started – hello #freethenipple.

Now, the social media giant is getting behind diversity, and the lack of it, with their newest hashtag campaign #runwayforall.

They hope to highlight diversity in the industry, especially when it comes to modelling. They have chosen 5 models, “who is redefining industry standards and making sure there’s room on the #RunwayForAll.”

Considering Instagram has a whopping 162 million followers, this could be a successful campaign.

The initiative kicked off with Haitian blogger and model Mama Cox  @caxmee whose leg was amputated at age 18.

“The majority of humans do not look like the mainstream idea of beauty…Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs,” Cax writes in the caption.

 

“#RunwayForAll means any teenager feels represented when they open a magazine or watch a fashion show,” says Mama Cax (@caxmee). Mama grew up in Haiti, lives in New York City and never aspired to be a model — “not only because there were very few dark models on magazine covers but also because I grew up with very little knowledge of the fashion industry,” she says. “Eight years ago, after getting my leg amputated, the idea of being a model was even more far-fetched.” Today, Mama is modeling and doing other things that she was told there was no audience for, like sharing tips for traveling as a black female amputee. “The majority of humans do not look like the mainstream idea of beauty,” she says. “One of the greatest barriers is not belonging. Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @caxmee by @simonhuemaen

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The most recent post is of Shaun Ross, a gay model with albinism.

“I remember when I first entered the industry all I saw were models that looked the same,” Ross writes. “Now here we are almost 10 years later, and I see the choice I’ve made has helped the industry to see beauty in many ways, such as casting models and rising icons like@winnieharlow, @jilly_peppa, and more to help lead the fight with me to diversity.” Ross also shares the challenges he faced as an openly gay model during the early years of career: “Agents always told male models to be masculine, but that was never the case for me. I never wanted to hide my sexuality,” he wrote.

 

“#RunwayForAll is a world where everyone is treated the same,” says Shaun Ross (@shaundross). When he started modeling nearly a decade ago, Shaun was the only male model of color with albinism. “I remember when I first entered the industry all I saw were models that looked the same,” he says. “Now here we are almost 10 years later, and I see the choice I’ve made has helped the industry to see beauty in many ways, such as casting models and rising icons like @winnieharlow, @jilly_peppa and more to help lead the fight with me to diversity.” When he started, Shaun was one of a few openly gay models in the industry. “Agents always told male models to be masculine, but that was never the case for me. I never wanted to hide my sexuality,” he says. “I’d rather be myself.” Photo by @shaundross

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Well done Instagram!

Image Credits: Instagram