Why we dress like our best friends

Ever noticed that the more you hang out with someone the more you kinda end up dressing the same? It’s not like it’s an intentional thing, it just something that seems to happen all by itself.

While it can be a bit annoying, you also like the fact that you and your bestie are so clued into each other’s sense of style that you’re virtually a mirror image of each other.

But twinning (and hopefully winning) isn’t just some weird bestie telepathic concidence “How did she know I was going to turn up in this?” moment, it’s a behaviour that’s part of a complex set of psychological drivers which stems back to caveman level thinking.

Ok, so your sartorial style is waaaaay more advanced than any caveman you can think of, but the point here is that we’re operating from a part of our brains which tell us that to be in a group is safer than to be isolated.

British psychologist Emily Lovegrove told the Telegraph dressing similarly gives us a sense of safety.

“People wear things that fit in with their group by and large,” she said.

Science has also weighed in on the subject. Psychoanalyst Brenda Berger, writing in Psychology Today, discusses a study she conducted on teenage girls who dressed the same. Berger found that the copycat behaviours by the girls gave them a way to bolster their egos at a fragile development stage.

By latching onto similar styles, Berger explained, participants felt validated, more confident and less vulnerable.

The psychological concept, known as ‘mirroring’ is similar to what infants do with their mothers.

So it’s a tricky position to be in – gotta love the fact that you and your bestie are ‘twinning’ in a way that totally helps you both feel confident and settles down your inner cavewoman. But if you want to avoid the pitfalls of always turning up looking the same then remember this: if your bestie’s already got it then, unless you love it, don’t get it.

You’re best mates remember, not twins!


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