Last week, thousands of hairstylists gathered in Miami for the hair conference, Front Row. Amongst the numerous professionals, there was one particular tutorial that made all the hairstylists lose their minds.
Oribe Hair Care education ambassador Nicci Welsh showed her S waves, or “Scandi waves” that are new to the hair styling scene.
“I don’t know if it’s been done before — it must have — but the reaction from 90% of the people I show it to is: ‘I’ve never seen that,'” Welsh told Refinery29. “I made it up because in Denmark we want this minimalistic beach look.”