Hermès iconic Birkin bag may no longer have “Birkin” in the name, as it’s namesake is no longer happy with the way it’s made.
Jane Birkin, the actress and singer whose name has been on the bag for 31 years has asked that her name be “debatized” from the bags after finding out about the cruel way in which the crocodiles are slaughtered for their skin.
I have asked Hermès to debaptize the Birkin Croco until better practices in line with international norms can be put in place.
“Having been alerted to the cruel practices reserved for crocodiles during their slaughter to make Hermès handbags carrying my name … I have asked Hermès to debaptize the Birkin Croco until better practices in line with international norms can be put in place.”
This started after PETA released a graphic clip showing the way in which crocodiles are skinned.
Shortly after the announcement Hermès responded,
“Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.”
“An investigation is underway at the Texas farm which was implicated in the video. Any breach of rules will be rectified and sanctioned. Hermès specifies that this farm does not belong to them and that the crocodile skins supplied are not used for the fabrication of Birkin bags.”
“Hermès imposes on its partners the highest standards in the ethical treatment of crocodiles. For more than 10 years, we have organized monthly visits to our suppliers. We control their practices and their conformity with slaughter standards established by veterinary experts and by the Fish and Wildlife (a federal American organization for the protection of nature) and with the rules established under the aegis of the U.N.O, by the Washington Convention of 1973 which defines the protection of endangered species.”
The Birkin bag is one of the most sought after fashion pieces with prices for the iconic purse reaching into the $100,000’s.