It seems Kanye West’s week is about to get a heck of a lot worst, as his little sister-in-law has made him look like a bit of a fool.
You may remember a week back when Kanye accused Puma of trying to divide his family by offering Kylie Jenner an ambassador role, he even went as far as to say “there will never be a Kylie Puma anything.”
However, today Kylie announced that she is partnering with Puma, inking a seven-figure deal with the brand. Seems Kanye did not call this one correctly.
Adam Petrick, Puma’s global director of brand and marketing told Refinery29, “Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
There is a little twist to this though, as Kylie was spotted rocking Adidas shoes this morning, a brand Kanye has a big deal with. According to TMZ, Kylie negotiated with PUMA and she is still allowed to wear Adidas.
Not much is certain with how this could end up playing out, the only certain thing is that Kylie’s first Puma shoot will be out in April, when the brand’s spring/summer women’s training campaign debuts.