Why We Love Alexa Chung’s Fashion Range

All eyes are on Alexa Chung, one of the fashion-world’s most popular style icons as her namesake ready-to-wear clothing and accessory range is launched.

The clothes are dreamy, as to be expected by someone with as much front-row fashion show experience as Miss Chung.

The range varies from everyday, slogan tees that possess Chung’s style and sass, to tiered maxi-dresses that are made for summer garden parties.

The designer described the range best on her website, where she said she wanted: “to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour.”

AlexaChung is available from Selfridges, SSENSE, Matchesfashion.com and Mytheresa.com

Suits you. 📸 @zackerymichael @katerinavictoria

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I only have eyes for you.

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She is, after all, fashion’s #1 it girl. Here are some of her looks that make our heart skip a beat.


Over-sized comfort

Cuz I’m (mostly) stuck in a city but I (grew up) belong in a field. @alexachungstagram jumperrrrrr

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The coveted lob

Hair today, gone tomorrow.

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Shine like a disco ball

Happy Birthday Pop Pop Pop @poppydelevingne ❤❤❤🎈🎈🎈

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Sleeves please

Fried eggs

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I don’t care to belong to any club that would have me as a member. RG @bdelacova

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Image Credits: Instagram