Mark Ruffalo Asks for More Black Widow

We see children playing with Iron Man, Captain America, Thor and Hulk toys, and comic book enthusiasts sporting such merchandise ─ from shirts to full-on masks or costumes. But does anyone notice how Black Widow is often missing? Mark Ruffalo did.

The Hulk himself took to Twitter to address the issue with Marvel, “We need more #BlackWidow merchandise for my daughters and nieces. Pretty please.”

While the actor’s consideration is worth applauding, is this really an issue of gender inequality or is it just an issue of demand and supply?

Statistics show that Hawkeye has less merchandise than Black Widow ─ which may be indicative of the fact that the reason why Black Widow has significantly less merchandise than her male counterparts is purely based on business decisions. But then again, could the demand and appeal of the female avenger be that much less exactly because less effort has gone into promoting her character?

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Where do we draw the line between female under representation and logical business decisions?