Natalia Kills Undergoes much Needed Rebrand

If you’re a company who has irreparably damaged your brand then a rebrand is the first course in restoring your image, namely by chucking out the old image completely and starting from scratch.

That’s exactly what Natalia Kills is doing, who made headlines when she and her husband mercilessly ripped into a contestant in X-Factor back in March.

All of her comments are so inspiring❤️❤️ Love you Teddy Sinclair #MamaTeddy ???????? @whothehellisteddysinclair

A photo posted by The Fandom is Fierce???? (@nataliakills) on

She has taken her Husband Willy Moon’s last name (William Sinclair) and adapted her familial nickname “Teddy” and put them together to make Teddy Sinclair.

“My husband decided it would be beautiful to spend the rest of my life with my most intimate name united with my new married name.” she said on her private Instagram account @whothehellisteddysinclair