Saturday 19 May 2012

Sign in  |  Register

The experts at Redken NYC have bought us a stunningly revamped range of beautiful hair products - and we are absolutely loving them at the M2woman office!

Redken Argan-6 Oil is the multi-care oil for all hair types and the latest addition to the All Soft range which has been renovated with a new look and now contains IPN technology.

All Soft’s exclusive new delivery system Interlock Protein Network (IPN) seals the cuticle to lock-in restored moisture for flexibility, softness and inside-out conditioning.

IPN combines with Redken’s Keratin Enrich Complex to dramatically transform the texture of dry, brittle hair. Argan oil-enriched formulas restore the hair’s protein – comprising of keratin - for renewed elasticity and intense softness.

All Soft Argan-6 Oil with omega-6 enriched, fair trade argan oil envelops hair in concentrated softness, nourishment and protection. Redken’s most luxurious and versatile formula, it can be used in many different ways to dramatically improve the texture of all hair types, especially dry, brittle hair.

Redken identifies six luxurious ways to indulge in the magic of Argan-6 Oil:

On wet hair:
•    As a pre blow dry shield to instantly detangle, protect and increase manageability.
•    Boost styling shine and softness to illuminate hair.
•    As a treatment booster to soften, revive and hydrate extremely dry and brittle hair.

On dry hair:
•    As a pre-shampoo treatment to moisturise and nourish and alleviate dry scalp.
•    To control dry, frizzy hair or humidity-induced frizz as a post blow dry perfector.
•    As an overnight treatment to intensely soften and recondition hair.

“New Zealand’s summer sun and warm windy days simply dry out hair leaving you with a straw-like appearance,” says Redken National Education Manager Katrina Foster. “Just as bad, dry hair lacks movement, softness and shine and is prone to break.

“Dry hair is a common problem and our research in the US shows thirty per cent of women admit to having dry or very dry hair – and summer winds and sun certainly don’t help.

“The new IPN technology in the All Soft range rebuilds surface protection by creating a protective coating that restores hair’s moisture to a healthy state, conditioning and reinforcing its internal support for flexibility.

“And All Soft Argan-6 is taking the fashion world by storm. It was the star product backstage at New York Summer / Spring Fashion Week where it demonstrated how great it is with so many ways of using the product and meeting the tough demands of the latest hair trends,” Katrina says.

Redken’s new All Soft Argan-6 is available in a 90ml bottle with an RRP of $35. New to the All Soft range is Supple Touch (150ml, RRP $35) softening cream spray which joins All Soft Shampoo (300ml, RRP $33), Conditioner (250ml, RRP $35) and Heavy Cream (250ml, RRP $47.50).

Connect with M2woman

Buy of the Week

M2woman Poll

	Yes
	No

Today's Featured Video

	FEATURES	FASHION & BEAUTY	ENTERTAINMENT	THE MAGAZINE	ABOUT	SUBSCRIBE	WIN
	Latest News Health & Fitness Food & Wine Career & Success Travel Cars & Technology Must Reads Opinion Business Tips Money	Beauty tips Fashion News Hair & Styling Lookbooks Fashion Tips Beauty News Sunglasses Catwalk	Latest News Celebrities Jokes Music Movies	Sneak Peek New Issue M2 Magazine M2 Australia Archive	Advertise About Us Site Map Contact Us	Subscribe to M2woman Gift with Purchase M2woman Mobile	Promotions Giveaways Terms & Conditions Freebies Samples