This subway ad for Thinx period-proof underwear has been banned. It’s interesting, yes – but it’s not offensive or scandalous in any way. Cofounder and CEO of Thinx, Miki Agrawal told Refinery29,
“We live in a patriarchal society,” she tells us over the phone. “The period conversation makes them uncomfortable,”
“there’s such a double standard with what’s allowed to be up there.”
Thinx underwear is designed to work in place of pads and tampons when your menstrual flow is light to medium. Agrawal spent three and a half years designing this convenient and revolutionary item for women. It’s antimicrobial, absorbent and resistant to leaks and stains.
Outfront Media, the advertising contractor for NYC’s Metropolitan Transit Authority told Agrawal that the Thinx ads would not be allowed to appear on the subway. This is exposure to more than 5.5 million commuters.
“We are well within the guidelines” she said. In reference to the breast augmentation advertisement she said, “You can use a grapefruit to represent breasts, but you can’t use them to represent another [part of] female anatomy?”
“there’s just such a sexist double standard right now.”
“We’re not changing them. We’re going to fight this until they approve it.”