These Untouched Photos Boosted Sales by Over 10%

Around a year ago the clothing line and underwear label American Eagle put a stop to retouching photos of its models.  The result? An increase in sales and a more body positive campaign, wrinkles and natural curves galore.

It was best put by their CEO Jennifer Foyle “There is no need to retouch beauty”.

 

.@CrystalCl3arr sparkling! #AerieREAL

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Keeping festive with just a dose of Holiday red. #AerieREAL ❤️

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Our must have undie for New Year's Eve. Cheers, Aerie girls! #AerieREAL

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