This Tweet Earned Oprah Winfrey $12 Million

Oprah Winfrey revealed that bread has been a big part of her weight loss program with Weight Watchers. USA Today reports that after she shared her “Eat bread. Lose weight” tweet, Weight Watchers shares shot up to $13.29 a piece. This is a difference of more than 20%.

Oprah owns 6.4 million shares which calculates to that tweet earning her $12.5 million dollars. She also has a 3.5 million stock option with the company. This amounts to a total earning of $19.2 million yesterday… in USD.