Demi Lovato has teamed with New York Color to launch her very own makeup collection, Lovatics. Her line consists of an eyeshadow palette, four lip and cheek stains, two eyebrow pencils and a mascara. How much you ask?
In an interview with Refinery29, Lovato said, “My goal was to create affordable, high-quality makeup. And it definitely reflects what I normally wear.”
“I love to empower girls to go makeup-free, or to wear a very fresh look and save the dramatic looks for night and the weekend.”
“The warmer and natural tones of the eyeshadow palette are exactly what I wear during the day,” Lovato told Refinery29. “Then at night, I bump it up with the darker shades like the dark brown and — depending on the look — I’ll do a shimmery or a matte eye.”