This Delicious Looking Abomination Has No Meat In It

I think most of us would go vegetarian if it meant we could still eat meat whenever we wanted, maybe with every meal even! Well the Impossible Food lab has spent 5 years developing a patty which fulfills that mandate. A %100 vegan burger that meat eaters can enjoy as well.

“Today we rely on cows to turn plants into meat. There has to be a better way.” says founder and CEO Pat O. Brown.

The vegetarian patty looks, smells and tastes like meat, except it uses 95% less land, 74% less water, and with 87% less greenhouse gas emissions. Oh, and it doesn’t have any hormones or antibiotics.

The patty contains things like wheat, coconut oil, and potato protein, but the magic ingredient is heme which is the “magic ingredient” that makes the meat look, cook, and taste gloriously meaty.


Now that they’ve developed the beef taste it’s fairly easy for the team to now create pork, chicken, fish – as well as cheeses, yogurt, milk, and cream – all from plants.

Full Ingredient List

Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (heme protein), Yeast Extract, Salt, Soy Protein Isolate, Konjac Gum, Xanthan Gum, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12. Also contains soy and wheat.

Unfortunately for us Kiwi’s the burgers are currently only available in New York and San Francisco, but Impossible Foods doesn’t seem like a company that rests on its laurels, so we can expect it to expand real soon.

In fact they’re currently asking for interested business owners to get in contact with them now. If this sounds like you, you should totally get on top of it. I promise to visit your business and give the burger a munch.

Now Read: McDonald’s NZ Made a Horrible Mistake By Letting People Name Their Own Burgers