Facebook Takes on Snapchat With Its New Camera Mode

Facebook started edging onto Snapchat’s turf a while ago when they added video messaging and stories to Instagram. People were weirded out by the move at first, but many have no come to accept and even enjoy using it. The Instagram stories mode didn’t bring in all the features that make Snapchat fun though, like all the face morphing filters it has.

But now it looks like Facebook has jumped all the way in and has now taken everything that makes Snapchat great and jammed it into the Messenger app. It’s slowly drawing us all home.

Starting this week on iOS and Android, you can tap on the camera icon on the top left corner of the Facebook app or swipe right from News Feed to try out the new in-app camera. The Facebook camera is packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos.

In the main Facebook app they’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed, just like what’s going on in Instagram. Your friends can view photos or videos from  your story for 24 hours. Stories won’t appear on your Timeline or in News Feed unless you post them there, too.

The mode also works with Direct messaging that allows you to share things with specific people for a limited time. When you send a photo or video via Direct, your friends will be able to view it once and replay it or write a reply. Once the conversation on the photo or video ends, the content is no longer visible in Direct.

Upcoming features Facebook is hoping to include will be for users to create their own frames and filters to apply to videos, which is an exciting concept!