Here’s How to Stop Destroying The Ocean

On a massive level, there’s a lot to be done with protecting the world’s oceans. But we aren’t operating at the UN level, so we have to act at a consumer one.

More than three billion people rely on fish for critical animal protein, while 300 million people depend on marine fisheries, the vast majority being linked to small-scale fisheries that are the backbone of marine and coastal social and ecosystems in many developing countries.

“Unsustainability poses many risks and a heavy price,” said Graziano da Silva. “Today many fisheries around the world are characterized by excessive fishing effort, low productivity and inadequate profitability.”

That exacerbates pressures that have led to almost a third of all marine fish stocks being exploited at biologically unsustainable levels, a threefold increase in 40 years, he said. Annual fishery production would increase by around 20 percent – worth an extra $32 billion each year – if partners collaborate to rebuild overfished stocks, he added.

If you aren’t a fish eater, or only buy the old snapper here and there you might not think this applies to you. But shampoos, conditioners and all sorts of beauty products are messing up the oceans.

Beat The Microbead

In the world of beauty, there are few worse polluters than plastic microbeads- non biodegradable particles that are so small they bypass water filters, down the drain and into our oceans.

These plastic beads are not only adding to the overall plastics in our oceans- but finding their way to our fish population and introducing harmful chemicals into our food chain. We essentially start eating plastic over and over again.

Download the App

The Beat the Microbead App enables consumers to check if beauty exfoliants contain natural or synthetic microbeads, encouraging better purchasing decisions.

Buy Something Better


You might find that a ton of your products are causing environment destroying microbeads. But there’s a couple solutions and ways of rolling back the habits.

Trilogy are celebrating their effective, nourishing and ocean-safe exfoliants free from polluting microbeads, as well as lending support to raise global awareness of the international Beat the Microbead campaign. Trilogy will contribute $2NZD for every product sold worldwide, to the NZ Whale & Dolphin Trust, committed to the conservation of NZ’s whales and Dolphins.