What is Your “Why”?

As a marketer, I quite often talk about the ‘Why’ behind our company. Understanding the purpose of our business is ultimately what our brand is built on. So, what’s your ‘Why’? We have all heard about company mission statements, but what about your mission statement? I believe that building a personal brand is just as important for us as individuals, as it is for any business that’s looking to succeed.

Establishing your ‘Why’ isn’t difficult. If you know yourself and what makes you passionate, it’s as simple as asking: “What is it that springs me out of bed in the morning?”.

Have you ever come across someone who just really loves their job? Who gets up every morning and is ready to give the world their all? Ever wanted to be one of those people? I did – so I asked them: “How do you do it?”. The more people I spoke with, the more one thing became clear – they can all pin-point their driving purpose. Ultimately, your ‘Why’ becomes your brand. It’s what others say about you when you’re not in the room. It’s the reputation that precedes you and the actions you are remembered for. It’s embodied in the way show up to work each day and how you make the people around you feel.

Something I believe is practice what you preach. If I’m going to go about living and breathing company values at work, I should understand what that means for me personally. Early on in my career, I thought about this a lot and I started out with something along the lines of: “I believe success happens through execution with passion, positivity and love”. Your ‘Why’ should be as unique as you are. Everyone is a rockstar – we all do something better than anyone else. Find your “thing” and embrace it. Ask yourself, what truly makes me happy? If I had all the money in the world, how would I spend my days? Decide what is important to you and what makes you tick. As Kiwis we tend to be quite hard on ourselves, so think of it like this – if you were to Google yourself, what would you like the search results to look like?

Your ‘Why’ should change and evolve over time, as you learn and grow. Catalysts in your life, like a career change or becoming a parent, might cause your mission to shift. Ten years later, I now believe inspiring others is paramount, even more so when you do it with passion, positivity and love. Understanding what drives you isn’t an original thought – great leaders have been doing it for decades. Simon Sinek’s “Inspiring Leaders” is a great TED talk that explores this – I encourage you to watch it.

“I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.”Simon Sinek 

Your ‘Why’ should flow through to all areas of your life. One of my passions is yoga and I love inspiring people to give it a go. Your goals and your purpose shouldn’t be limited to an office building or a roster. Deciding what you stand for and what you want to achieve, is a big stepping stone to going out there and grabbing it.

Vanessa Taylor
Head of Marketing