Brides ‘big reveal’. Is it still relevant?

Today, many people still consider it bad luck for the the bride to reveal herself to the groom before the wedding ceremony.

But where did this bridal ‘build up’ originate?

Well, the origin of this tradition is not as romantic as it appears.

A marriage represented a business deal between two families where Fathers would offer money, known as dowry, to men in exchange for marrying their daughter. Often, the couple would not meet until the big day. To prevent him changing his mind if he found her unattractive, she would be veiled until the vows were exchanged.

This knowledge leaves brides-to-be of today asking: ‘Is the ‘big reveal’ still relevant?”.

We’ve covered both sides of this question.

Keeping Tradition:

Many couples have kept to this tradition, not because they agree with the superstitions, but because it adds an excitement and anticipation to the ceremony.


Family also can pay a part in keeping to traditions. For mothers and grandmothers, the emotions of watching the couple catch the first glimpse of each other is something they will treasure forever.

Kallio commented in a wedding blog, “It’s not about superstition to me, it’s about making that moment when I walk done the aisle as special in every way that it can be”.

I personally followed this tradition. There were definitely so many things going on as I walked down the aisle that at first, I even forgot to look at my fiancé!

Here was my husband’s response when I asked if he’d do anything differently.

“I definitely never wanted to see you before the ceremony. I love the idea of not seeing you until you walked down the aisle.”

“I think it added extra special excitement to the day and I’d never change that.”

Breaking Tradition:

Many brides think it is bad luck for the groom to see her before she walks down the aisle. However, if we are following tradition, it was also bad luck for the bride to look at herself in the mirror (which is definitely not kept!).

These days, brides-to-be do not feel the need to engage in age-old traditions, especially if they don’t agree with where it originates.

Brides are now chosing to meet their groom before the wedding ceremony and the shots are beautiful.


This ‘first look’ takes place before the ceremony where the bride walks up behind the groom and taps him on the shoulder (this idea can be replicated in many different ways).

The couple, upon seeing each other for the first time, have the ability to share emotions that are very different to those at the top of the aisle – where they can’t really talk.

During the ceremony, the groom’s head is likely to be spinning with thoughts about tying the knot, saying their vows and the sensory overload that goes with being the focal point at a wedding.

Let’s face it, there’s a lot to take in.

So if you are after compliments and emotion – the ‘first look’ is the perfect option.

There are also a few positives from the photography perspective, in terms of lighting, extra time and unique photo opportunities.

Every bride is unique, it’s your big day so don’t let others persuade you to do otherwise.

This leads us to the next question, what say should the groom have in the bride’s dress? Read article here.