Bobbi Brown Says Contouring Is Over

In an article for the New York Post, makeup mogul Bobbi Brown revealed her standpoint on the trend of contouring.

She said, “When I see contouring on people’s faces, it looks like dirt,” Brown told The Post. “As a beauty expert, I believe in individual beauty, and it’s just not my aesthetic. We don’t need to be contouring like the Kardashians.” Brown’s preferred look is a natural, healthy and fresh face.

“The contouring trend is so wrong because it tells women there’s something wrong with their face,” Brown says. “There’s beauty in a full face, so I don’t like to paint in a cheekbone that doesn’t exist.”

In an article for The Cut, Dior’s make-up artist Violette said that contouring is the antithesis French beauty, “Contouring is not our thing because the main beauty philosophy in France is to accept who you are… We want to keep it simple. Even if we don’t have the best cheekbones, we put the focus on our lips or lashes.”

Both make-up artists share the view that we should appreciate the beauty that we were born with. You can enhance existing features, but to “make up” a face with layers of product is a philosophy that doesn’t aspire acceptance of the way somebody is.

Violette says that the French-preferred method to add dimension to the skin is to play with the light rather than with the shadow. “It’s more natural to play with highlights… We can put it on the bridge of the nose, cupid’s bow, and cheekbones to catch the light. We also like more fresh blush — it’s more in the center or on the bones to help sculpt. And brows give some structure to the face.”

Kim K is also over the contouring trend that she popularized and is now into nontouring. Read about it here.