GAP is receiving a lot of criticism over their latest promotional email. Consisting of a boy dressed to be “the little scholar” and a girl dressed to be “the social butterfly”, this is pretty much some classic old and pedestrian sexism that have got the people infuriated. Spotted first by @PsychScientist, this type of marketing is not so acceptable in this day and age where we’re constantly trying to promote equality.
Gap spokesperson LIz Nunan told Glamour, “Gap brand has always stood for individuality, optimism and creativity… Our intentions have always been to celebrate every child.”
Note: ‘Einstein’ was spelt wrong on the boy’s shirt.