GAP Sparks Fury Over Sexist Advertisement

GAP is receiving a lot of criticism over their latest promotional email. Consisting of a boy dressed to be “the little scholar” and a girl dressed to be “the social butterfly”, this is pretty much some classic old and pedestrian sexism that have got the people infuriated. Spotted first by @PsychScientist, this type of marketing is not so acceptable in this day and age where we’re constantly trying to promote equality.

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Gap spokesperson LIz Nunan told Glamour, “Gap brand has always stood for individuality, optimism and creativity… Our intentions have always been to celebrate every child.”

Note: ‘Einstein’ was spelt wrong on the boy’s shirt.

Now Read: People Are Hella Mad At Vanity Fair’s ‘Sexist’ Margot Robbie Article