First and foremost, this movie is not for children so don’t mistakenly take your kids to this. However, this would be exceptionally amusing for the juvenile frat boy (philosophical) stoner who also has a lot of general knowledge. Featuring a highly star-studded voice cast including Seth Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Paul Rudd, Craig Robinson, Nick Kroll, Edward Norton, Salma Hayek and David Krumholtz.
After watching the trailer, my colleagues and I were unbelievably excited to watch it. We were expecting its hilarity level to exceed This Is The End but due to the build up of hype in our office, I was pretty disappointed. However, this movie will be epic if you’re stoned.
In the film, the entire supermarket comes to life. Every product wishes to be “chosen by the Gods” and taken beyond the automatic doors to “the great beyond”. Obviously, this belief is an utter and complete lie, taking a stab at IRL religion and the ridiculousness of how society believes in something that can not be proven. If you’re religious, you’ll probably be a little bit offended by the movie.
Once the “chosen” products are taken to a heavenesque world which happens to be the kitchen, they’re chopped up, boiled to death or eaten alive. Everything they believed in is a lie. When one honey mustard who knows the truth is returned to the supermarket, no one believes him and he becomes rather loony. A Frankfurter sausage named Frank (makes sense), played by Seth Rogan, is the only food that has the urge to find out whether there’s an ounce of truth to what honey mustard said.
We follow Frank’s journey in investigating what is true and what is bullshit. In terms of the script, there’s a lot of “fuck” here and “fuck” there which gets a bit old after 15 minutes into the movie when you realise that swearing is the movie’s main gag technique.
The last scene is the most jaw-dropping thing you’ll see in a long time. When the lights turned on, my colleague and I turned to each other with the face that says “What the fuck?!” The theater was quiet and we were all rendered speechless.
All in all, I would 100% recommend this movie to those who enjoys a doobie, spliff or whatever external substance that will make you happier.