Wake up and live the dream

Making a dream a reality has no doubt crossed the minds of many people, but only a few actually set out to live the dream. This is often due to the restraints we put on ourselves and the fear of the unknown. But if you do decide to stop sleeping with your dreams and instead wake up and chase them, there are a few things to bear in mind.


Expect No, Say Yes
The world likes to say no, believingin the impossible or too difficult. To reach your goals, you need to be able to stand up and say ‘Yes’ and believe that things can be bigger and better than what society thinks they can or should be. Set your own rules and make your decisions, based on what you want to have, rather than what you think you can or should have.


Be Authentic
Own your strengths, but also know your limits. To be successful, it’s important to be authentic. Invest your resources in something that you are naturally motivated by, are passionate about or that you believe in. It’s also important to know when to bring in others, who can complement your work and help take your business to the next level. You don’t have to have all the answers – sometimes you just have to trust your instincts and go with what feels right.


There’s no such thing as perfect

“Perfectionism is not excellence; it is procrastination based in fear.”–Alli Worthington.

Nobody is perfect, and nor should they be, but it can be easy to get hung up on perfection. Sometimes, in order to learn and grow, it’s sometimes better to send a beta version of a product or service to the market. This opens the floor for discussion and feedback, allowing space to refine and develop the offering over time, makes it easier to then adapt and grow your business accordingly.

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The virtue of failure
Just as there is no point trying to make everything ‘perfect’, there is also no point in sweating your failures. It’s important to make the most of every experience, learn from your mistakes and successes and use them to grow. You will make mistakes. The difference between those who create successful businesses and those who don’t is their ability to believe in themselves and what they are doing, beyond a shadow of a doubt. Those who are successful will persevere, pick themselves up, and try again, and will celebrate their failures as much as their successes.

Knowledge is power
Often, it’s important to follow your gut instinct and take a leap of faith, but it’s also worth assessing your situation and doing some research. Facts and statistics play a large role in taking a dream from being a simple thought, to being a realistic business. Data empowers you with knowledge that can help you leverage the market and make the most out of your business idea. Asking questions of the people around you can sometimes give you the best knowledge of what you need to do next.

Step back but keep moving forward
It’s okay to take time out from your business. In fact, it can be a valuable investment, and it can be easy to get caught up in the day-to-day happenings in the office. Letting some things work themselves out will give you a better mind set to deal with what’s happening, which in turn will help you make better decisions to keep your business moving forward.

Taking risks, stepping out of your comfort zone, and listening to both your inner voice and the people around you can give you the upper-hand with business. If you have an idea, why not explore it? You never know where it could take you, or what doors it might open.

Richard Conway

Richard Conway is Founder & CEO of Pure SEO.


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