Adele shared in an interview with The Guardian that she’s turned down a slew of endorsement deals. “What have I said no to? Everything you can imagine. Literally every-fucking-thing. Books, clothes, food ranges, drink ranges, fitness ranges… That’s probably the funniest. They wanted me to be the face of a car. Toys. Apps. Candles. It’s, like, I don’t want to endorse a line of nail varnishes, but thanks for asking. A million pounds to sing at your birthday party? I’d rather do it for free if I’m doing it, cheers…” At a certain point, Adele says, “money is all that gets thrown at you”.
“It’s very easy to give in to being famous. Because it’s charming. It’s powerful. It draws you in. Really, it’s harder work resisting it. But after a while I just refused to accept a life that was not real.”
While we constantly see celebrities being the face of various brands, Adele prefers to say no as fame tends to create an unrealistic lifestyle. “Like, becoming OK with having things done for you. Or – no – expecting things to be done for you. I’ve had a few moments like that. And it frightened me. I think it was something simple like running out of clean clothes. And me not having the initiative to wash my own clothes. I was annoyed that my clothes weren’t clean,” she says.
“So I told myself I’d better abseil down. And go and do my fucking laundry.”