M.A.C Cosmetics confirmed Caitlyn Jenner as the new face for its Viva Glam line in February and her first campaign shot is out! The image shows Caitlyn applying the Forever Free lipstick, “I wanted a name that I use and which represents the [trans] community,” Caitlyn said to M.A.C in an interview. “This is who I am: Finally Free.”
Never felt so proud to work for #MACCosmetics! #ProudToBeMAC ☺️First #Look at the #NEW #MACCaitlynJenner #Lipstick called #FinallyFree coming to #MAC in April '16. Can't wait to get my hands on this!!❤️❤️❤️ @caitlynjenner @maccosmetics #MUA #Makeup #MakeupMafia #MakeupTrend #MakeupArtist #MakeupAddict #MACAddict #MACCosmetics #Love #LoveMakeup
The lipstick is a rosy nude, a “universal” colour and “everyday lipstick”. caitlyn said, “To be honest, I want people to use it every day so they have to buy more.”
“I want to raise a lot of money. It’s very simple.”
All proceeds from the sales of the Forever Free lipstick will go towards M.A.C’s AIDS Fund Transgender Initiative.