Collagen Infused… Beer?

We all know collagen is a popular anti-ageing product but while we might be more accustomed to finding it in beauty serums, the Japanese have long been adding it to their foods and now they’ve created a collagen-infused beer.

The new beverage from the Suntory brewery is called “Precious” and contains two grams of collagen per can which will allegedly leave you not only feeling relaxed but also boasting a youthful glow.

Unfortunately for those of you looking for an alternative collagen fix, Suntory’s claims are yet to have any scientific backing and the beer will only be sold in the Japanese island of Hokkaido for now.

Check out the ad for the beer above – it’s all in Japanese with no subtitles but the women seem to immediately feel the effects of their new favourite beer so it must work, right?