Fashion Innovation

New Zealand’s Young Innovator of the year of 2017, Samantha Jones is CEO of Little Yellow Bird. The fashion brand creates workwear whilst carefully monitoring the supply chain, proving that “good ethics doesn’t have to come at the expense of profits”. In the past year alone, Little Yellow Bird has generated 20,000 hours of fair trade labour, saved 12 million litres of water and educated 10,000 people on sustainable, ethical fashion. The designs by the company are all crafted with high quality, chemical- and pesticide-free cloth, for clothing that your skin and conscience will thank you for.