Forever 21’s Plus Sized Instagram Has Caused Outrage

Body diversity is a hot topic, with majority of people arguing models are too thin, so why is it that a fashion company trying to embrace plus-sized models has outraged women worldwide.

Three weeks ago Forever21 launched a plus-sized Instagram showing curvy women rocking their plus-sized range, but little did they know they would soon be facing backlash from their customers.

In a slew of comments on the account’s images over the past few days, users have taken issue with the company’s body standards and have argued that the models featured shouldn’t be described as plus-size — because they’re too slim.

Working out (and our leggings) never looked so good ???????? #Forever21Plus

A photo posted by Forever21Plus (@forever21plus) on


  This image was posted to their page to promote their newest active-wear, and was one of the few images that was not removed despite users outrage.

“How is this considered plus that girl is normally skinny,” one user commented.

Another noted the politics surrounding the term plus-size and their affect on self-esteem, “I was her size in grade school and I thought I was fat because of advertising like this.”

It may be cold out but we've got the perfect bathing suit for your next vakay! #OnlineShoppingAnyone? ????????

A photo posted by Forever21Plus (@forever21plus) on


Feelin' these weekend #ootds ???? which is your favorite?

A photo posted by Forever21Plus (@forever21plus) on

Forever 21’s VP of merchandising Linda Chang spoke to Digiday in the hope of defusing the situation.

“[We] are working to ensure all of our future posts accurately represent the Forever 21 Plus customer.”

Promoting body diversity in fashion is a great thing to do, but it seems Forever21 was damned if they do.