All eyes are on Alexa Chung, one of the fashion-world’s most popular style icons as her namesake ready-to-wear clothing and accessory range is launched.
The clothes are dreamy, as to be expected by someone with as much front-row fashion show experience as Miss Chung.
The range varies from everyday, slogan tees that possess Chung’s style and sass, to tiered maxi-dresses that are made for summer garden parties.
The designer described the range best on her website, where she said she wanted: “to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour.”
AlexaChung is available from Selfridges, SSENSE, Matchesfashion.com and Mytheresa.com
She is, after all, fashion’s #1 it girl. Here are some of her looks that make our heart skip a beat.
The coveted lob
Shine like a disco ball
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