The 2016 Pirelli Calendar is out – and it took a 180 turn. It has always been a symbol of sexy luxury with an artistic NSFW twist. But for it’s 43rd edition, Pirelli took a different approach to feature role models of our generation in lieu of sexy supermodels.
Photographer Annie Leibovitz directed and cast the series of influential women including Serena Williams, Fran Lebowitz, Patti Smith and Amy Schumer, director and screenwriter Ava DuVernay, artist Shirin Neshat, model Natalia Vodianova, Fran Lebowitz, businesswoman Mellody Hobson, film producer Kathleen Kennedy, Yoko Ono, Tavi Genvinson and MoMA PS1 Agnes Gund and her granddaughter Sadie Rain Hope-Gund.
“I started to think about the roles that women play, women who have achieved something,” Leibovitz said in a statement. “I wanted to make a classic set of portraits. I thought that the women should look strong but natural and I decided to keep it a very simple exercise of shooting in the studio. This calendar is so completely different. It is a departure. The idea was not to have any pretence in these pictures and be very straightforward.”
The calendar is an exclusive collector’s item with only 20,000 copies that have been printed and distributed.