How #TheDress is Battling Domestic Violence

The dress that last week sparked a million arguments across the internet (Is it white and gold? Or black and blue?) is making headlines again – but this time with a more serious edge.

The Salvation Army in South Africa has launched a campaign with the tagline “Why Is It So Hard to See Black and Blue” sending out a powerful message about the often ignored epidemic of violence against women. It features a battered and bruised woman wearing the much talked about dress in white and gold. South Africa has a particularly shocking record of domestic violence – in 2013, 50 percent of the women surveyed by the World Health Organization reported that they had suffered emotional and verbal abuse.

TheDress Salvation Army black and blue white and gold

But domestic abuse is far from just being an overseas problem. A study by Janet Fanslow and Elizabeth Robinson revealed that 33 to 39% of New Zealand women experience physical or sexual violence from an intimate partner in their lifetime.

While #TheDress may have stirred up controversy of a sort last week, The Salvation Army is hoping that it will now remind people of something far more important.

If you or anyone you know is a victim of abuse, there is help to be had. See the Women’s Refuge site to find someone who can be there for you. Remember, you’re not alone.