The dress that last week sparked a million arguments across the internet (Is it white and gold? Or black and blue?) is making headlines again – but this time with a more serious edge.
The Salvation Army in South Africa has launched a campaign with the tagline “Why Is It So Hard to See Black and Blue” sending out a powerful message about the often ignored epidemic of violence against women. It features a battered and bruised woman wearing the much talked about dress in white and gold. South Africa has a particularly shocking record of domestic violence – in 2013, 50 percent of the women surveyed by the World Health Organization reported that they had suffered emotional and verbal abuse.
But domestic abuse is far from just being an overseas problem. A study by Janet Fanslow and Elizabeth Robinson revealed that 33 to 39% of New Zealand women experience physical or sexual violence from an intimate partner in their lifetime.
While #TheDress may have stirred up controversy of a sort last week, The Salvation Army is hoping that it will now remind people of something far more important.
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
If you or anyone you know is a victim of abuse, there is help to be had. See the Women’s Refuge site to find someone who can be there for you. Remember, you’re not alone.