These Ads Were Removed From the NYC Subway For The Most Stupid Reason

This subway ad for Thinx period-proof underwear has been banned. It’s interesting, yes – but it’s not offensive or scandalous in any way. Cofounder and CEO of Thinx, Miki Agrawal told Refinery29,

“We live in a patriarchal society,” she tells us over the phone. “The period conversation makes them uncomfortable,”

“there’s such a double standard with what’s allowed to be up there.”

Thinx underwear is designed to work in place of pads and tampons when your menstrual flow is light to medium. Agrawal spent three and a half years designing this convenient and revolutionary item for women. It’s antimicrobial, absorbent and resistant to leaks and stains.

Outfront Media, the advertising contractor for NYC’s Metropolitan Transit Authority told Agrawal that the Thinx ads would not be allowed to appear on the subway. This is exposure to more than 5.5 million commuters.


breast augmentation ad


“We are well within the guidelines” she said. In reference to the breast augmentation advertisement she said, “You can use a grapefruit to represent breasts, but you can’t use them to represent another [part of] female anatomy?”

“there’s just such a sexist double standard right now.”

“We’re not changing them. We’re going to fight this until they approve it.”


A new company selling underwear for women on their periods is reportedly having a hard time getting their advertisements approved for the New York City subway system 

The ads for Thinx, a new line of absorbent underwear, show women wearing the product next to images of cracked eggs or halved grapefruit with the tagline: 'Underwear for women with periods' 

In email exchanges with Thinx, Outfront reps have also expressed concern that children might read the world 'period' in the ads and ask their parents about the meaning 

In another email exchange, Thinx CEO and co-founder Mikki Agrawal pointed out a double standard between the approval process for their ads and other ads seen on the subway