These Untouched Photos Boosted Sales by Over 10%

Around a year ago the clothing line and underwear label American Eagle put a stop to retouching photos of its models.  The result? An increase in sales and a more body positive campaign, wrinkles and natural curves galore.

It was best put by their CEO Jennifer Foyle “There is no need to retouch beauty”.


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.@CrystalCl3arr sparkling! #AerieREAL

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