TV station France 3 was pretty chuffed with its large pool of female talent working at the station. So what better way to celebrate gender equality than portraying a kitchen falling into disrepair because all the women are out earning a living?
In French the video asks “Where are the women?”, because this messy kids room isn’t going to clean itself!
Social media was quick to pile onto France 3’s bad choice in portraying it’s message. Even The French women’s minister, Pascale Boistard, mentioned that the advert did not seem to be “a good way to highlight professional equality”.