This Striking Campaign Goes Viral

The Brazil’s Pediatric Society of Rio Grande (SPRS) commissioned advertising agency Paim to create a campaign that illustrates the impact of a mother’s diet on her unborn child.

Featuring breastfeeding mothers, junk food is painted on her breast to make appear that the baby is consuming this unhealthy food.

On the other breast, the slogan, “Your child is what you eat” with the following warning, “Your habits in the first thousand days of gestation can prevent your child from developing serious diseases.”

Your child is what you eat