Valentine’s Day Fashion with Georgia May Jagger

“Courting and dating has really changed, especially with the millenials who just seem to be rewriting the rules when it comes to romance.” That’s according to Georgia May Jagger, who’s just finished up a Valentine’s Day fashion shoot with a distinctly modern flavour. See pics and discover Georgia’s thoughts on the V Day shoot, the real meaning of Valentine’s Day and how to buy sunnies for your partner.

Q: Tell us about the Valentine’s Day shoot, it looked like lots of fun?

A: The shoot was a lot of fun! We shot the campaign at the boardwalk on Coney Island in New York. I kept thinking about Beyoncé’s video for “XO” (that was filmed at Coney Island). I really wanted to ride the Cyclone roller coaster! We had a good time, lots of laughs, enjoyed the cotton candy and wearing the new sunglass collections.

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Everyone is on Tinder, swiping left or right! So this campaign, it’s about giving this traditional romantic holiday a makeover for modern times.

Q: What was the inspiration behind the shoot?

A: When I met with the Sunglass Hut team, we talked about how much courting and dating has really changed, especially with millennials, who just seem to be rewriting the rules when it comes to romance. Everyone is on Tinder, swiping left or right! So this campaign, it’s about giving this traditional romantic holiday a makeover for modern times. If people are no longer dating the same, why should they gift the same tired box of chocolates for Valentine’s Day?

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Q: What does Valentine’s Day mean to you?

A: Valentine’s Day to me is about telling your loved ones, whether it’s a significant other, your best friend, someone in your family, just simply that you love and cherish them. Taking the time to appreciate the people that are in your life.

Q: What would be your ideal Valentine’s Day?

A: It’s probably not the most romantic or original idea but since I travel so much for work, I like to stay home and cook dinner with my boyfriend. I’d also love a day to enjoy my friends and family. It’s love on a larger scale!!

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Q: How would you buy sunglasses for your partner?

A: I love Josh’s personal style and would use that as my first source of inspiration. Then I would think about where and when he would wear sunglasses, and what brands he may like. I would usually pick a pair of Ray-Ban Wayfarers with very dark lenses for him but sometimes it’s fun to mix it up and pick something out of the box and experiment with a different colour or style!

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